Always x Hatsune Miku x Tampax

A hypothetical collaboration between two manufacturers
of menstrual products, Always and Tampax, with fictional
teen idol and music production tool, Hatsune Miku.

This pro project focused on finding a way to successfully
combine three brand aesthetics into one cohesive rebrand,
shift brand appeal towards an adolescent audience,
and bring awareness towards menstruation that can
lead towards healthy conversations.

I put my focus into packaging, character illustration,
event ideation, and ended the project with a presentation
where I pitched the idea of a large, one-day concert event
which would help promote and fund access to menstrual
products in middle schools and high schools nationwide.